Saturday, November 30, 2019
Walter Whitman Essays - Brooklyn Eagle, Mystics, Walt Whitman
Walter Whitman Walter Whitman Through the history of the United States there have been a countless numbers of poets. With them came an equal number of writing styles. Certainly one of the most unique poets to write life's story through his own view of the world and with the ambition to do it was Walter Whitman. Greatly criticized by many readers of his work, Whitman was not a man to be deterred. Soon he would show the world that he had a voice, and that it spoke with a poet's words. Afoot and lighthearted I take to the open road, Healthy, free, the world before me, the long brown path before me leading wherever I choose. Thus Whitman began his "Song of the Open Road". This paper will attempt to describe his life and poetry in a way that does justice to the path he chose. He was a man who grew up impoverished, who wrote from his experiences, and who tried to lift his fellow men above life's trivialities. These are the points to be discussed on these pages. To know the essence of Walter Whitman, you would have to understand the heart of his writing. For he is in his pen. Walter Whitman was born in West Hills, Long Island, New York, on May 31, 1819 . He did not have much opportunity for education in his early life. His parents were mostly poor and illiterate- his father a laborer, while his mother was a devout Quaker. Whitman was one of nine children and little is known about his youth except that two of his siblings were imbeciles. No wonder he demonstrated such an insight for life in his poems. In 1830, at the age of eleven, he worked as an office boy for a lawyer, where he learned the printing trade. Whitman would soon take up teaching at various schools in Long Island. He also engaged in carpentry and house building while he edited newspapers. His early years seemed to show an active interest in working with the public. Whitman at one time accepted a job with a New Orleans newspaper, and in doing so exposed himself to a great deal of the country. Getting to New Orleans required traveling over the Cumberland Gap and down rivers, of which he later wrote. America seemed to be both his home and inspiration. In "Calamus", part of his single book, Leaves of Grass, he writes of Louisiana as a "live oak growing", thus showing the joy he felt in everything he saw . In short, Whitman lived trough the nation's heroic age, at a time when people had to be (or seemed to be) a little more than life-size to accomplish all the deeds they undertook. It was natural that Whitman, with his genius and metaphysical inclinations, should have drifted into journalism, a profession that could make some demands on his native endowments. As much as he was a traveler, he was also a man of the people. In one of his reviews, he described himself as"never on platforms amid the crowds of clergymen, or professors, or aldermen, or congressmen- rather down in the bay with pilots in their pilot boats- or off on a cruise with fishers in a fishing smack- or writing on a Broadway omnibus, side by side with the driver- or with a band of loungers over the open grounds of the country- fond of New York and Brooklyn- fond of the life of the great ferries." Whitman obviously felt a kinship with his country, and later exhibited this in his writings. He also was not a man to follow others. "Self-reliant, with haughty eyes, assuming to himself all the attributes of his country, steps Walt Whitman into literature, talking like a man unaware that there was ever hitherto such a production as a book, or such a being as a writer". Whitman's major work, Leaves of Grass, was first published on the fourth of July in 1855. He was thirty-six years old, not yet a published writer, and could not find any company willing to take a chance on his unusual style. His experience in newspapers allowed him to help publish his work himself, even setting up some of the type and distributing the first edition. To get a decent start, Whitman even went so far as to write complimentary unsigned reviews of his book which he had placed in the newspapers- "An American bard at last! "- his own words of his first work, showing his audacity to be well thought of. Whitman wrote only one
Tuesday, November 26, 2019
The Plant History of the Marvelous Soybean
The Plant History of the Marvelous Soybean Soybean (Glycine max) is believed to have been domesticated from its wild relative Glycine soja, in China between 6,000 and 9,000 years ago, although the specific region is unclear. The problem is, the current geographic range of wild soybeans is throughout East Asia and extending into neighboring regions such as the Russian far east, the Korean peninsula and Japan. Scholars suggest that, as with many other domesticated plants, the process of soybean domestication was a slow one, perhaps taking place over a period of between 1,000-2,000 years. Domesticated and Wild Traits Wild soybeans grow in the form of creepers with many lateral branches, and it has a comparatively longer growing season than the domesticated version, flowering later than cultivated soybean. Wild soybean produces tiny black seeds rather than large yellow ones, and its pods shatter easily, promoting long distance seed dispersal, which farmers generally disapprove of. Domestic landraces are smaller, bushier plants with upright stems; cultivars such as that for edamame have erect and compact stem architecture, high harvest percentages and and high seed yield. Other traits bred in by ancient farmers include pest and disease resistance, increased yield, improved quality, male sterility and fertility restoration; but wild beans are still more adaptive to a wider range of natural environments and are resistant to drought and salt stress. History of Use and Development To date, the earliest documented evidence for the use of Glycine of any kind comes from charred plant remains of wild soybean recovered from Jiahu in Henan province China, a Neolithic site occupied between 9000 and 7800 calendar years ago (cal bp). DNA-based evidence for soybeans has been recovered from the early Jomon component levels of Sannai Maruyama, Japan (ca. 4800-3000 BC). Beans from Torihama in the Fukui prefecture of Japan were AMS dated to 5000 cal bp: those beans are plenty large enough to represent the domestic version. The Middle Jomon [3000-2000 BC) site of Shimoyakebe had soybeans, one of which was AMS dated to between 4890-4960 cal BP. It is considered domestic based on size; soybean impressions on Middle Jomon pots are also significantly larger than wild soybeans. Bottlenecks and the Lack of Genetic Diversity The genome of wild soybeans was reported in 2010 (Kim et al). While most scholars agree that DNA supports a single point of origin, the effect of that domestication has created some unusual characteristics. One readily visible, keen difference between wild and domestic soybean exists: the domestic version has about half the nucleotide diversity than that which is found in wild soybeanthe percentage of loss varies from cultivar to cultivar. A study published in 2015 (Zhao et al.) suggests that the genetic diversity was reduced by 37.5% in the early domestication process, and then another 8.3% in later genetic improvements. According to Guo et al., that might well have been related to Glycine spps ability to self-pollinate. Historical Documentation The earliest historical evidence for soybean use comes from Shang dynasty reports, written sometime between 1700-1100 BC. Whole beans were cooked or fermented into a paste and used in various dishes. By the Song Dynasty (960-1280 AD), soybeans had an explosion of uses; and in the 16th century AD, the beans spread throughout southeast Asia. The first recorded soybean in Europe was in Carolus Linnaeuss Hortus Cliffortianus, compiled in 1737. Soybeans were first grown for ornamental purposes in England and France; in 1804 Yugoslavia, they were grown as a supplement in animal feed. The first documented use in the US was in 1765, in Georgia. In 1917, it was discovered that heating soybean meal made it suitable as livestock feed, which led to the growth of the soybean processing industry. One of the American proponents was Henry Ford, who was interested in both nutritional and industrial use of soybeans. Soy was used to make plastic parts for Fords Model T automobile. By the 1970s, the US supplied 2/3 of the worlds soybeans, and in 2006, the US, Brazil and Argentina grew 81% of the world production. Most of the USA and Chinese crops are used domestically, those in South America are exported to China. Modern Uses Soybeans contain 18% oil and 38% protein: they are unique among plants in that they supply protein equal in quality to animal protein. Today, the main use (about 95%) is as edible oils with the rest for industrial products from cosmetics and hygiene products to paint removers and plastics. The high protein makes it useful for livestock and aquaculture feeds. A smaller percentage is used to make soy flour and protein for human consumption, and an even smaller percentage is used as edamame. In Asia, soybeans are used in a variety of edible forms, including tofu, soymilk, tempeh, natto, soy sauce, bean sprouts, edamame and many others. The creation of cultivars continues, with new versions suitable for growing in different climates (Australia, Africa, Scandinavian countries) and or for developing different traits making soybean suitable for human use as grains or beans, animal consumption as forage or supplements, or industrial uses in the production of soy textiles and papers. Visit the SoyInfoCenter website to learn more about that. Sources This article is a part of the About.com guide to the Plant Domestication, and the Dictionary of Archaeology. Anderson JA. 2012. Evaluation of soybean recombinant inbred lines for yield potential and resistance to Sudden Death Syndrome. Carbondale: Southern Illinois University Crawford GW. 2011. Advances in Understanding Early Agriculture in Japan. Current Anthropology 52(S4):S331-S345. Devine TE, and Card A. 2013. Forage soybeans. In: Rubiales D, editor. Legume Perspectives: Soybean: A Dawn to the Legume World. Dong D, Fu X, Yuan F, Chen P, Zhu S, Li B, Yang Q, Yu X, and Zhu D. 2014. Genetic diversity and population structure of vegetable soybean (Glycine max (L.) Merr.) in China as revealed by SSR markers. Genetic Resources and Crop Evolution 61(1):173-183. Guo J, Wang Y, Song C, Zhou J, Qiu L, Huang H, and Wang Y. 2010. A single origin and moderate bottleneck during domestication of soybean (Glycine max): implications from microsatellites and nucleotide sequences. Annals of Botany 106(3):505-514. Hartman GL, West ED, and Herman TK. 2011. Crops that feed the World 2. Soybean- worldwide production, use, and constraints caused by pathogens and pests. Food Security 3(1):5-17. Kim MY, Lee S, Van K, Kim T-H, Jeong S-C, Choi I-Y, Kim D-S, Lee Y-S, Park D, Ma J et al. 2010. Whole-genome sequencing and intensive analysis of the undomesticated soybean (Glycine soja Sieb. and Zucc.) genome. Proceedings of the National Academy of Sciences 107(51):22032-22037. Li Y-h, Zhao S-c, Ma J-x, Li D, Yan L, Li J, Qi X-t, Guo X-s, Zhang L, He W-m et al. 2013. Molecular footprints of domestication and improvement in soybean revealed by whole genome re-sequencing. BMC Genomics 14(1):1-12. Zhao S, Zheng F, He W, Wu H, Pan S, and Lam H-M. 2015. Impacts of nucleotide fixation during soybean domestication and improvement. BMC Plant Biology 15(1):1-12. Zhao Z. 2011. New Archaeobotanic Data for the Study of the Origins of Agriculture in China. Current Anthropology 52(S4):S295-S306.
Friday, November 22, 2019
Biography of Marcel Duchamp, Modern Art Revolutionary
Biography of Marcel Duchamp, Modern Art Revolutionary The French-American artist Marcel Duchamp (1887ââ¬â1968) was an innovator, working across mediums such as painting, sculpture, collages, short films, body art, and found objects. Known as both a pioneer and a troublemaker, Duchamp is associated with several modern art movements, includingà Dadaism,à Cubism, andà Surrealism, and is credited for paving the way forà Pop,à Minimal, and Conceptual art. Fast Facts: Marcel Duchamp Full Name: Marcel Duchamp, also known as Rrose Sà ©lavyOccupation: ArtistBorn:à July 28, 1887 in Blainville, Normandy, FranceParents Names: Eugene and Lucie DuchampDied: October 2, 1968 in Neuilly-sur-Seine, FranceEducation: One year of school at the Ecole des Beaux Artes in Paris (flunked out)Famous Quotes: The painting is no longer a decoration to be hung in the dining room or living room. We have thought of other things to use as decoration. Early Years Duchamp was born on July 28, 1887, the fourth child of seven born to Lucie and Eugene Duchamp. His father was a notary, but there was art in the family. Two of Duchamps elder brothers were successful artists: the painter Jacques Villon (1875ââ¬â1963) and the sculptor Raymond Duchamp-Villon (1876ââ¬â1918). In addition, Duchamps mother Lucie was an amateur artist and his grandfather was an engraver. When Duchamp came of age, Eugene willingly supported his son Marcels career in art. Duchamp made his first painting,à Church in Blainville, atà the age of 15, andà enrolled in the Academie Jullian at Pariss Ãâ°cole des Beaux-Arts. In a series of interviews published after his death, Duchamp is quoted as saying he couldnt remember any of the teachers he had, and that he spent the mornings playing billiards rather than going to the studio. He ended up flunking out after one year. From Cubism to Dadaism to Surrealism Duchamps artistic life spanned several decades, during which he reinvented his art time and again, often offending critics sensibilities along the way. Duchamp spent most of those years alternating between Paris and New York. He mingled with the New York art scene, forging close friendships with American artistà Man Ray, historian Jacques Martin Barzun, writer Henri-Pierre Rochà ©, composer Edgar Varà ¨se, and painters Francisco Picabia and Jean Crotti, among others.à Marcel Duchamp, Nude Descending a Staircase No. 2 (1912). Public domain. ââ¬â¹ Nude Descending a Staircase (No. 2)à deeply offended the Cubists, because although it selected the color palette and form of Cubism, it added a reference to explicit perpetual motion and was seen as a dehumanized rendering of the female nude. The painting also created a big scandal at the 1913 New York Armory Show of Europe, after which Duchamp was heartily embraced by the New York crowd of Dadaists. Marcel Duchamp, Bicycle Wheel (1913). Dan Kitwood / Getty Images Bicycle Wheelà (1913) was the first of Duchamps readymades: primarily manufactured objects with one or two minor tweaks to the form. In Bicycle Wheel, the fork and wheel of a bicycle are mounted on a stool. The Bride Stripped Bare by her Bachelors, Evenà orà The Large Glassà (1915ââ¬â1923) is a two-paned glass window with an image assembled out of lead foil, fuse wire, and dust. The upper panel illustrates an insect-like bride and the lower panel features the silhouettes of nine suitors, shooting their attention in her direction. The work broke during shipment in 1926; Duchamp repaired it about a decade later, saying, Its a lot better with the breaks. DidBaroness Elsa SubmitThe Fountain? Marcel Duchamp, The Fountain (1916). Photographed by Alfred Stieglitz. Public domain. There is a rumor thatà The Fountainà was not submitted to New York Independents Art Show by Duchamp, but rather by the Baroness Elsa von Freytag-Loringhoven, another Dada artist who played with gender and performance art and was among the more outrageous characters of the New York art scene. While the original is long gone, there are 17 copies in different museums around the world, all assigned to Duchamp. After Renouncing Art Marcel Duchamp, Etant donnes (1946-1966). Mixed media assemblage. à © Artists Rights Society (ARS), New York / ADAGP, Paris / Succession Marcel Duchamp. Fair use. In 1923, Duchamp publicly renounced art, saying he would spend his life on chess. He was very good at chess and was on several French chess tournament teams. More or less secretly, however, he continued work from 1923 to 1946 under the name Rrose Sà ©lavy. He also continued to produce readymades. Etant donnesà was Duchamps last work. He made it in secret and wanted it shown only after his death. The work consists of a wooden door set in a brick frame. Inside the door are two peepholes, through which the viewer can see a deeply disturbing scene of a naked woman lying on a bed of twigs and holding a lit gaslight. The Turkish artist Serkan Ãâ"zkaya has suggested that the female figure in Etant donnes is, in some respects, a self-portrait of Duchamp, an idea also put forward in 2010 by artist Meeka Walsh in an essay in BorderCrossings.à Marriage andPersonal Life Duchamp described his mother as distant and cold and indifferent, and he felt that she preferred his younger sisters to him, a preference that had a profound effect on his self-esteem. Although he presented himself as cool and detached in interviews, some biographers believe that his art reflects the strenuous efforts he made to deal with his silent rage and unmet need for erotic closeness. Duchamp was married twice and had a long-term mistress. He also had a female alter ego, Rrose Sà ©lavy, whose name translates to Eros, such is life. Death and Legacy Marcel Duchamp died at his home in Neuilly-sur-Seine, France on October 2, 1968. He was buried in Rouen under the epitaph, Dailleurs, cest toujours les autres qui meurent (Besides, its always the others who die). To this day, he is remembered as one of the great innovators in modern art. He invented new ways of thinking about what art can be and radically transformed ideas about culture. Sources Cabanne, Pierre.à Dialogues with Marcel Duchamp. Trans. Padgett, Ron. London: Thames and Hudson, 1971. Print.Duchamp, Marcel, Rrose Sà ©lavy, and Ann Temkin. Of or By.à Grand Streetà 58 (1996): 57ââ¬â72. Print.Frizzell, Nell. Duchamp and the Pissoir-Taking Sexual Politics of the Art World. The Guardian November 7 2014. Web.Giovanna, Zapperi. Marcel Duchamps Tonsure: Towards an Alternate Masculinity.à Oxford Art Journalà 30.2 (2007): 291ââ¬â303. Print.James, Carol Plyley. Marcel Duchamp, Naturalized American. The French Review 49.6 (1976): 1097ââ¬â105. Print.Mershaw, Marc. Now You See Him, Now You Donââ¬â¢t: Duchamp From Beyond the Grave. The New York Times Sept. 29, 2017. Web.Paijmans, Door Theo. Het Urinoir Is Niet Van Duchamp (The iconic Fountain (1917) is not created by Marcel Duchamp).à See All Thisà 10 (2018). Print.Pape, Gerard J. Marcel Duchamp.à American Imagoà 42.3 (1985): 255ââ¬â67. Print.Rosenthal, Nan. Marcel Duchamp (1887ââ¬â1968 ).à Heilbrunn Timeline of Art History. The Metropolitan Museum 2004. Web. Spalding, Julian, and Glyn Thompson.à Did Marcel Duchamp Steal Elsas Urinal?à The Art Newspaperà 262 (2014). Print.Speyer, A. James. Marcel Duchamp Exhibition.à Bulletin of the Art Institute of Chicagoà (1973ââ¬â1982) 68.1 (1974): 16ââ¬â19. Print.Walsh, Meeka. The Gaze and the Guess: Fixing Identity in ââ¬Å"Ãâ°tant donnà ©s.â⬠BorderCrossings 114. Web.
Wednesday, November 20, 2019
Kachin Insurgency in Myanmar Essay Example | Topics and Well Written Essays - 1000 words
Kachin Insurgency in Myanmar - Essay Example Thus, in this regard, the department of defense defines the current insurgency as an organized opposition movement that employs subversion, incapacitation and armed conflict to realize its objectives (Bortnyk). Therefore, insurgencies usually seek to overthrow the recurrent social order by altering power within a nation. A number of factors contribute to an insurgency in various occurrences but often political power is the primary issue in both insurgencies and counterinsurgencies with each faction aiming at gaining a peopleââ¬â¢s patronage. Major contributors are economic deprivation, poor governance and lack of government legitimacy. For instance, economic deprivation leads to poverty that leaves young men with fewer options in life or less to lose; thus, leaving them with no choice but to join insurgent groups (Bortnyk). In addition, poverty leads to increased crimes, a premonition of a populationââ¬â¢s desensitization to lawlessness and aggression, which creates an illegal market in support of insurgencies (Army). That notwithstanding, most repressive systems of governances deny second or alternative voices from surfacing to question or criticize government operations and activities; thus leaving oppositions and alternative resort to insurgency to force the government to deliver on its mandate or to relinquish power. Thus, with the above understanding, this paper features the insurgency efforts of the Kachin Independence Army and its affiliates such as Myanmar military. The study focuses on the history of movements with no choice but to resort to insurgency. Lastly, besides governance, governments are expected to provide their citizens with security, justice, economic needs and allow space for ideology sharing (Aylwin-Foster and Army). Therefore, failure to provide such services to citizens, they often the Myanmar insurgency, the underlying causes, the armyââ¬â¢s tactics and
Tuesday, November 19, 2019
How does the US Constitution address the grievances enumerated in the Essay
How does the US Constitution address the grievances enumerated in the declaration of independence - Essay Example The agitation and tremendous sense of revolt among the Americans paved the way for the development of the first Continental Congress in September, 1774. During the first congress which included representatives from all the colonies except than that of Georgia gathered together and decided on the development of several actions followed by the complete boycott of the British commodities. The First Congress also drafted a written declaration to the King as well as the Parliament defines the position of the congress which is known as the Declaration of the Rights and Grievances. On September 7, 1774, the Congress appointed a committee with two delegates from each colony in attendance. The duty of the committee was defined in the constitution as ââ¬Å"That a Committee be appointedà to stateà the rights of theà Coloniesà in general, the several instances in which these rights are violated or infringed, and the means most proper to be pursued for obtaining a restoration of them" (Declaration and Resolves on Colonial rights of the First Continental Congress, 2012). The committee read the drafts of the rights of the colonies and the draft of the grievances and the final draft were agreed on October 14, 1774 (Declaration and Resolves on Colonial rights of the First Continental Congress, 2012). . The paper will discuss the way in which the US constitution addresses t he grievances enumerated in the declaration of independence. ... The Declaration of Independence incorporated a list of grievances against King George III of Britain (Founding documents). The grievances mainly pointed out or bases upon some ideologies that the king is a tyrant, the king deprived the colonists of the right of trial by jury, the king imposed taxes on the colonists without their assent, the king dissolved the process of legislatures and the king kept standing armies in colonies in times of peace (Grievances listed in the Declaration of Independence). Majority of the grievances listed in the Declaration of Independence formed the base for the rights which are protected in the First Amendment and the entire Bill of Right in the US constitution. The First Amendment formed the cornerstone of the Bill of Rights which guarantees the basic rights of speech, religion, assembly and petition. The First Amendment exhibits the basic framework which guarantees the citizens of America with the other rights that follow it. In the present day the Bi ll of Rights consists of 27 amendments. However there are still huge amount of debate regarding the meaning and limitations of the freedoms (Founding documents). Addressing of grievances by the US Constitution With regards to taxes, the Article 1, Section 8, Clause 1 states that the Congress will have the power to lay and collect the taxes, duties, imposts and excised for the purpose of paying debts and also provide for the common person's defense and general welfare of the United States along with the establishment that all the duties, imposts, excises should be uniform throughout the United States of America (The Founderââ¬â¢s Constitution). King has been accused ââ¬Å"For cutting off our Trade with all parts of
Saturday, November 16, 2019
A Brief Look at the Distribution of Soda Essay Example for Free
A Brief Look at the Distribution of Soda Essay The third element of the marketing mix is place or also called distribution. Distribution is described as the movement of goods and services from the source through the distribution channel, right up to the final consumer and the movement of payment in the opposite direction, right up to the original producer. Distribution is a very significant aspect of the marketing mix; it can decide whether a small business can compete with the big businesses. Distribution takes a major role in the growth stage of the product life cycle due to its ability to not only help sell the product, but to also allow their product to advertise itself. If a company focuses mainly on promotion and never really sets up a good distribution channel, their efforts will be lost due to the lack of ease for a consumer to purchase their product. Even the perfect product, attractively priced and ingeniously promoted, cannot be sold without a means of distributing it to consumers (Russ Kirkpatrick, pg.297). Distribution Channel A distribution channel is the sequence of firms that sell, buy, or hold products as those products move from manufacturers and producers to end buyers (Russ Kirkpatrick, pg.297). Every channel must have at least two members or levels. These levels are the producer or seller, and the user or buyer. There are also two different kinds of members that are known as middlemen, these middlemen are known as retailers and wholesalers. The distribution channel is and will remain a problematic marketing subfunction for most firms because of the built-in conflicts between manufacturer and reseller (Bonoma, pg.49). Manufacturers must work through these different channels to attain diverse markets to reach their ultimate goal; provide their customers with what they want, where they want it, and when they want it. Orange Crush Soda An example would be the soft drink business and how they manage to distribute their product through the different channels so that they are able to distribute in large areas. An enormous consumer goods company, known as Procter and Gamble, decided in 1980 to buy Crush, a soft drink business, with intent to try and compete with Coke, Pepsi, and other large soft drink businesses. Procter and Gamble were famous for being a leader in a greatà many product categories because of their marketing powerhouse. P G remained at a serious disadvantage with its big competitors and the difference was distribution. The large soft drink companies had well-established networks of bottlers around the country who mix the products in quantity and distribute them to sellers in their area (Russ Kirkpatrick, pg.296). P G had the capacity to manufacture their soft drinks in large quantities and were able to promote their product well, but lacked the resources to help them distribute their resources arou nd the country. Logistics and Supply-Chain Management Logistics and supply-chain management are part of the distribution strategy. Logistics is the process of coordinating the flow of information, goods, and services among members of the distribution channel (Kurtz, pg.416). Supply-chain management is the control of purchasing, processing, and delivery through which raw materials are transformed into products and made available to final consumers (Kurtz, pg. 416). Manufacturers use these kinds of companies to distribute their product to other parts of the country instead of trying to establish new manufacturing buildings their self. Kane is Able is a logistics company who concentrates on beverage warehousing and logistics. They have 6 warehouses across the United States, which makes it easier for them to distribute across a wide area. KANE works with Coca-Cola to help distribute their product. They use physical distribution to focus on customer satisfaction, inventory control, materials handling, protective packaging, order processing, and warehousing. Well-planned marketing channels and effective logistics and supply-chain management provide ultimate users with convenient ways for obtaining the goods and services they desire (Kurtz, pg. 416). High Costs of Distribution Middlemen are business firms that help the company find customers or make sales to them (Kotler Armstrong, pg.118). Middlemen or resellers make it easier for a company because a soda bottling company can work with a logistics company; such as Kane is Able, who will keep their product in stock, package their product, distribute it around the country, and even promote their product. These services have never been cheap and have actually increased because manufacturers no longer have small, independentà middlemen. Instead they now face large and growing middlemen who have great power to dictate terms or shut the manufacturer out of large markets. Critics charge that there are too many middlemen or that middlemen are inefficient, provide unnecessary or duplicate services, and practice poor management and planning (Kotler Armstrong, pg.520). Consequently, distribution costs are high and consumers end up paying higher prices. Jones Soda Jones Soda is a company who started out in the beverage world as a distributor in western Canada and eventually established itself as a full line beverage manufacturer. Jones was able to utilize its experience and knowledge gained in the distribution industry to create some of its own brands. Jones Soda Co. placed its own coolers in some truly unique venues, such as skate, surf and snowboarding shops, tattoo and piercing parlors, as well as in individual fashion stores and national retail clothing and music stores. Once they were able to execute these means of distribution they began to place their product in convenience and food stores, and eventually in larger chain stores such as Starbucks, Panera Bread, Barnes Noble, Safeway, Target, Cost Plus, Meijers, Winn-Dixies stores, Albertsonââ¬â¢s, and 7-Eleven stores. Vertical Marketing Systems Unlike conventional channels, vertical marketing systems are preplanned and centrally managed distribution networks (Russ Kirkpatrick, pg.300). The three different categories of vertical marketing systems are corporate, contractual, and administered systems. Coke and Pepsi are examples of administered vertical marketing systems. Administered systems involve comprehensive merchandising programs that are developed and agreed to by both the manufacturer, or sometimes wholesaler, and the retailer (Russ Kirkpatrick, pg.305). It would be foolish if Coke or Pepsi were to open a store that only sells its product, because it sells best when offered with other products. In an administered system Coke would achieve coordination in the channel through support of other channel members rather than through ownership or contractual agreement. In order for Coke to succeed with an administered system it must be based on mutual respect and understanding. Suppliers recognize the problems, goals, and policies of retailers, whileà the retailers respect the manufacturerââ¬â¢s capabilities (Russ Kirkpatrick, pg.305). Conclusion The soda companies that make the most profit are the companies that have a well-established plan for distributing their product. Soda manufacturers must realize that in order to be the best they are going to need help distributing their product. It is a team effort to move a product from a manufacturer, to a retailer, and then to a consumer. There are many different channels available to take in order to reach a consumer, but in the end soda companies will need the help from middlemen in order to compete with big businesses and to become one of the best. References Bonoma, T. V. (1985). The marketing edge. New York, NY: The Free Press. Kotler, P., Armstrong, G. (1987). Marketing: An introduction. Englewood Cliffs, NJ: Prentice-Hall Inc. Kurtz, D. L. (2008). Contemporary marketing. Mason, OH: South-Western Cengage Learning. Russ, A. R., Kirkpatrick, C. A. (1982). Marketing. Canada: Little Brown Company.
Thursday, November 14, 2019
Preferences of Gender Essay -- Exploratory Essays Research Papers
Preferences of Gender Some might argue that there is a difference in the parenting of a boy compared to that of a girl. However true this may be, one must recognize and disregard the sexist implications that have been portrayed for generations. Girls are often said to be easily content and depicted as ââ¬Å"brave and toughâ⬠. One might be surprised to find that a little girl could be just as interested in playing with a football as she would a Barbie doll if given the opportunity. This simply demonstrates the nonsexist choice of a toy that the girl has made. There are, without a doubt, many differences and different needs in raising a boy than a girl. These differences, however, do not exhibit the difficulties it takes to raise a boy compared to that of a girl. These miniscule, however, significant issues of undoubted sexism are the very grounds for why one might argue that having a boy would be easier than having a girl. There is nothing wrong with wanting to have a little boy after already having a little girl, or vice versa, but why not want to experience both ways of parenting, since both parenting factors demonstrate hardly any difference. The question at hand now is whether or not choosing the sex of the child is so important that one would be willing to expel the pleasures of intimacy, in turn for a prenatal test that involves needles, implantations, and third party, the doctor. Where has the romance gone? Couples are free to choose how many children they have, when they want to have them and whether to terminated unwanted pregnancies, thus why should couples not be free to choose the sex of their child? The argument is that by leaving the sex up to the parents the sex ratio in the population will eventua... ...passed the age conceivability. In conclusion, one can see that the gender preference among couples in todayââ¬â¢s society is a boy rather than a girl, more so, for personal reasons rather than scientific. The two articles were extremely informative and interesting. They state many facts as to why one might choose to want to have a boy rather than a girl. Personally, I would be completely content with just a healthy baby, no matter the gender. In a religious stand-point, God blesses you with what he sees fit for you. His decision is not based upon what you think is best for yourself. Works Cited Malpani, Aniruddha. ââ¬Å"Why shouldnââ¬â¢t couples by free to choose the sex of their baby?â⬠Reproductive Health Matter. V10. i19. (May 2002). 192 (2) Steinbock, Bonnie. ââ¬Å"Sex Selection: not obviously wrong.â⬠The Hastings Center Report. V32. i1. (2002). 23 (7)
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